WHAT WE DO!
At Flutterby Records, we’re passionate about discovering and supporting emerging talent. If you’re an up-and-coming artist based in Melbourne, we’d love to help you reach your full potential. We believe that great music deserves to be heard and that strong branding and smart marketing are key to making that happen. We don’t just focus on the music; we work closely with our artists to develop their unique identity, grow their audience, and build sustainable careers. Whether you’re just starting out or looking to take the next big step, we’re here to help guide your journey, creatively, strategically, and authentically.
1. PR CAMPAIGNS
We love tailoring unique press releases that tell the artists story and vision to optimize media coverage across print (newspapers/street press), online (website/podcasts/blogs), radio (commercial/community) and TV.
By leveraging our industry connections and developing authentic and client focused campaigns, we help our artists reach new heights and achieve ongoing coverage.
We are avid communicators, strategic and innovative and driven by results for our artists.
Harper Bloom’s previous coverage includes (to name a few)…
-Rolling Stone Australia, NME, Modern Gays Guide Cultural Shaping Icon, Music Feeds, Tone Deaf, Happy Mag, Australian Music Scene, Unraveled Edit, The Music.com, Guitar World, etc
-Full rotation adds on Triple J and Triple J Unearthed, Triple J Unearthed Feature Artist
2. CONTENT CREATION
Press Shoots:
We conceptualize the creative direction for press shoots. We understand that having a unique brand is integral for putting your project on the map and standing out from the crowd.
We will help you conceptualize and manage the creative direction of your shoot.
Creative direction:
We create cohesive and unique assets so that your individuality and brand is easily identified! We cover press shots, music videos, single/album artwork, logo graphic design, social media content, website development, DSP visualizers and everything in between.
3. CAMPAIGN MANAGEMENT
We assist you with developing a strategic content release plan to optimize your projects exposure and success.
This includes:
- End to end promo and marketing strategy.
- Tailoring a content and visuals plan.
- Tailoring a social media release strategy across Tiktok, Instagram and Discord to optimise your release across radio and DSP’s.